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Tuesday, May 12, 2009

Obama Administration Goes After Cheerios

The Obama Administration is chiding General Mills for claiming that eating Cheerios will lower your cholesterol:

The Food and Drug Administration scolded the makers of Cheerios about the way they promote the cereal's health benefits. The FDA sent a letter of warning to General Mills accusing them of making unauthorized health claims.

Current boxes of Cheerios are touting what the company calls exciting news -- the cereal's ability to help lower cholesterol 10 percent in one month.

Cheerios, part of this balanced breakfast, by prescription only.
What's next? Should Snap, Crackle and Pop register with the ATF? Drag Captain Crunch before the war crimes tribunal? And let's not start with Sonny the Cocoa Puffs bird and his mockery of the mentally ill.

Of course, breakfast is the most important meal of the day, and we should be used to marketing that tells us that their breakfast product will make us healthier:

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